After visiting Daniela Pasqualini at her show, Podcaster Chris Miller furthers the conversation by asking about self-marketing, spirituality, and more. Daniela uses gratitude as a creative spiritual practice and radiates incredible positive energy.
When approaching a lousy day, she uses routine, exercise, and focus to move through them. She uses exercise to free her mind and sets an intention every week. Daniela uses heavy texture in her paintings achieved through acrylic and impasto. Her work is to be seen and felt and, depending on perspective, has a feeling of movement.
In the interview, she deconstructs her thought process behind a painting titled "Mesmerizing Waterfall." The image illustrates mediation's goal: to step back from our thoughts and get out of our minds.
Daniela concentrates on marketing your art business in the second half of the interview. She introduces the BLEND acronym. B stands for “Be Open” to criticism. Not everyone will like your work. L stands for “Learn””. Learn everything you can about marketing and organizational skills. E stands for “educate yourself.” N stands for “networking” and supporting other artists. D stands for "Don't Give Up" and "Don't Compare Yourself to Other Artists."
She recommends concentrating on one social media channel and focuses much of her efforts on Instagram. She primarily uses videos and reels to post on the channel. Her marketing content mix is 60% showing and advertising what you do, 20% educational, and the remaining 20% entertaining. She ensures she hits these goals by creating a content calendar based on each weekday. The artist recommends using an Instagram business account so you can check the metrics. Other tips include making shorter clips, using trending music, and adding a hook to the beginning of the clip. A call to action should be at the end of each post.
Gratitude and positive energy are your most potent marketing tools. Daniela is a self-taught Italian-born artist now living in Dallas.
Daniela has been featured in countless exhibitions worldwide, including locations like the Vatican and the Louvre. She is represented in galleries across the globe, including Asia, Europe, and here in the United States, and has been featured as a best-selling artist." The active artist has three children under the age of 11. For more information about Daniela, visit www.danielapasqualini.com and on Instagram: https://www.instagram.com/art_by_dany/